Tuesday, May 25, 2010

Corporate Social Networking: The New Cycle of Sisyphus

An article I wrote for techsocialite.com on the subject of Corporate Social Networking: The New Cycle of Sisyphus

Here is an excerpt:

Companies today are like bewildered heroes beset on all sides by the titans of Facebook, twitter, blogging, and Youtube.  They think to themselves that they have held out for a long time and that they have fought the good fight.  However, now comes the time where many corporations must choose to either ignore, embrace, or vanquish the dragon of social networking…..  This moment of decision is a lot like the beginning of the trials of Sisyphus….
Sisyphus was a king cursed by the gods to roll a heavy stone up a great mountain every day… only to see it roll back again… day after day.  Most experienced leaders will know that many times the promise of “new and change” just bring about more of the “same”…..  Social networking is the like the rolling stone that will either brings destruction or a shining future….. the wheel of progress turns steadily and it grinds ceaselessly forward…. Sisyphus never rests…. his task is to roll the stone up the mountain with full knowledge that it will roll down always… and that he will again have to toil the burden up the hill again and again…. this is the price of progress…. this is the price of creative destruction.

What do Facebook and Kirby have in Common?

An article I wrote for techsocialite.com on What Facebook and Kirby have in common.

Here is an excerpt:

So what do Facebook and Kirby have in common?  Ok so it’s not that they both suck, actually I’m a fan, but all is not well at the social networking juggernaut.  User privacy issues bring the latest woe, but you know that’s pretty boring…  so let’s talk about what Facebook has in common with Kirby.  For the uninitiated Kirby is a happy ball that basically inhales bad guys and steals their powers….   Seems simple enough…. Right?  Well if you look at it… Facebook is the ‘me too’ master of the social networking world. The funny thing about Facebook is it’s always been the ‘safe’ form of social networking. It’s always been relatively cleanly designed (well historically at least) and free of the spam/cluttered nature of other social networking sites (ok so I do agree that now the spam comes from all your friends asking to join Farmville, Mafia wars, and other stuff). It’s kind of like that girl in accounting that you think you can bring home to mom.  In contrast Myspace is more like the delightfully sketchy girl next door.  That being said, Facebook is at the point now where your parents are joining.  I think it’s hit that stage of the Technology Adoption Lifecycle (seen below) that we call the Late Majority/Laggards stage.