Tuesday, June 22, 2010

Babies, Dogs, and Weddings: The keys to Internet Win

Here is an excerpt:

Basically I think that if you want internet win… the trifecta of puppies (or other animals, preferably cute), babies (dancing, singing, or dressed like Hitler), and weddings (wedding dances, songs, dresses… I mean there are entire shows dedicated to this stuff) is the way to go.  Specifically… if you can come up with something that would be of interest in one of these three topics… you may have some ‘solid content’ on your hands… the interest level is peaked for these 3 because people seem to be pretty determined when they are doing the information search for babies, puppies, and weddings….  So if you have a baby that can ride a puppy and hand out flowers down the aisle of a wedding ceremony on film… or you can write about how to do something like that… you might be the next internet phenom…

Monday, June 7, 2010

Recruiting 2.0: Pillaging talent has never been so easy

Here is an excerpt:

So here is an interesting scene, I roll into work to find an interesting set of IM’s from a few different friends.  They all have hyperlinks to a particular website… What is this website you might ask? Well, it turns out that it’s a link to a job posting on one of our competitors websites… the rub? Well interestingly enough they actually have information like Signing Bonus on the job requisitions they have listed, which is kind of unheard of in my particular industry. Anyhow.. the reason this is interesting is two fold, #1 a few of my friends scoped this out on Facebook of all places